Project Overview

As the Art Director for the University of North Carolina (UNC), I spearheaded a series of extensive design and marketing initiatives to support various aspects of their communication strategy. Our efforts aimed to inform, engage, and celebrate the community, showcasing UNC's dedication to excellence and diversity. 🌐📈

Design Concept

The design approach for each project was tailored to its unique purpose and audience. From informative microsites to vibrant infographics, every piece was crafted to be visually appealing and highly effective. 🎨✨

Features and Functionality

• Microsite for Vaccine Information: Developed a dedicated microsite to provide up-to-date information about the COVID-19 vaccine, ensuring accessibility and ease of navigation for all users. 🌐💉

• Infographic on Vaccine: Created a compelling infographic that visually communicated key facts about the vaccine, making complex information easy to understand. 📊💡

• National Nurses Week Campaign: Designed a heartfelt campaign to honor and celebrate nurses during National Nurses Week, highlighting their invaluable contributions. 🏥🌼

• Local Magazine Publication: Contributed to a local magazine with a special publication celebrating the diversity within the UNC staff, featuring stories and profiles of team members. 📖🌍

User Experience

Each project was meticulously designed to deliver a seamless and engaging user experience. Whether accessing the microsite, viewing the infographic, or reading the magazine publication, the audience was provided with clear, informative, and inspiring content. 🗺️👥

Impact

The comprehensive design and marketing efforts for UNC had a significant impact, increasing awareness and engagement within the community. The microsite became a go-to resource for vaccine information, the infographic educated the public effectively, the Nurses Week campaign fostered appreciation for healthcare workers, and the magazine publication celebrated UNC's diverse staff, enhancing community spirit. 🎉✅

Conclusion

These projects demonstrate my ability to develop and implement integrated design and marketing solutions that drive meaningful engagement and celebrate community values. The UNC campaigns are a testament to the power of thoughtful design and strategic communication. 🚀🎨